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Innovate, Integrate, Elevate

Crafting Your Brand, One Product at a Time!

Offering Business Solutions on a Fractional or
Project Specific Consulting Basis

CONSUMER
PRODUCTS

INTERACTIVE
GAMES

LICENSED MEDIA
& ADVERTISING

LOCATION BASED
ENTERTAINMENT

About M2G

Welcome to M²G: Marick Management Group, experts in the realm of global brand management, consumer products licensing and management consulting. We specialize in the extraordinary, infusing innovation and creativity into every facet of our work, particularly in strategy & business planning, brand management, marketing & sales, and product category development.

At M²G, we don’t just create business plans; we craft journeys of innovation and excitement. Our commitment to delivering innovative consumer products solutions sets us apart, ensuring that every collaboration is a unique and thrilling adventure towards success.

The fee structure offered by M²G is adaptable, tailored to suit the size and scope of your requirements. We offer flexible options including fractional arrangements, project specific fees, retainers, or a revenue-sharing model.

SPECIALIZED SKILLS INCLUDE:

Strategy & Business Planning

Our expertise spans various disciplines, ensuring comprehensive and strategic business solutions. From crafting innovative strategies and detailed business plans to steering brand management, marketing and sales initiatives. Specializing in entertainment licensing, our proficiency extends to global brand management, enabling us to navigate and optimize brand presence across diverse markets.

Global Brand Management

M²G’s vast expertise lies in transforming complex entertainment properties and translating them into compelling goods, services and experiences. It’s success was built on first understanding the essence of the property, building a long-range business plan, defining a launch strategy and developing forceful merchandising & promotional plans.

M²G’s vast expertise lies in transforming complex entertainment properties and translating them into compelling goods, services and experiences. It’s success was built on first understanding the essence of the property, building a long-range business plan, defining a launch strategy and developing forceful merchandising & promotional plans.

Entertainment Licensing

Our extensive licensing expertise spans a wide range of categories, reflecting the dynamic landscape of today’s entertainment industry. From toys and apparel to video games, publishing, digital products, media & advertising, location-based entertainment and more. We bring a contemporary understanding of diverse markets.

General Management

Our approach involves a comprehensive assessment of business operations, aiming to enhance overall organizational efficiencies. We focus on defining a clear vision and goals for the entire organization or department, offering recommendations for optimal organizational structures. Additionally, we provide guidance on tools to foster team development and motivation.

Our approach involves a comprehensive assessment of business operations, aiming to enhance overall organizational efficiencies. We focus on defining a clear vision and goals for the entire organization or department, offering recommendations for optimal organizational structures. Additionally, we provide guidance on tools to foster team development and motivation.

Services

Strategy & Business Planning

Entertainment Licensing

Global Brand Management

General Management

Strategy & Business Planning

  • Propose strategies for new business opportunities
  • Formulate comprehensive long-range strategic plans
  • Construct annual operating plans for sustainable growth
  • Product segmentation strategy
  • Develop and implement recurring forecasting tools
  • Develop long-range strategic and business plans
  • Define brand strategy, positioning and merchandising strategy
  • Franchise / content planning
  • Evaluate multi-category opportunities
  • Style Guide development
  • Craft compelling product presentations
  • Prepare detailed sales forecasting

Global Brand Management

Global Brand Management

  • Develop long-range strategic and business plans
  • Define brand strategy, positioning and merchandising strategy
  • Franchise / content planning
  • Evaluate multi-category opportunities
  • Style Guide development
  • Craft compelling product presentations
  • Prepare detailed sales forecasting

Entertainment Licensing

  • Evaluate the property and its consumer products appeal
  • Develop comprehensive business strategies
  • Identify and evaluate innovative licensing opportunities
  • Create engaging presentations tailored to potential clients
  • Craft licensing agreement proposals
  • Provide expert consultation during the contract negotiations
  • Evaluate business operations across functions
  • Appraise and enhance organizational efficiencies
  • Define a clear vision and goals for the entire organization
  • Provide recommendations for the organizational structure
  • Recommend tools to foster team development
  • Prepare and deliver impactful formal presentations
  • Develop and execute organization and sales meetings

General Management

General Management

  • Evaluate business operations across functions
  • Appraise and enhance organizational efficiencies
  • Define a clear vision and goals for the entire organizations
  • Provide recommendations for the organizational structure
  • Recommend tools to foster team development
  • Prepare and deliver impactful formal presentations
  • Develop and execute organization and sales meetings

Category Opportunities

Brand Building and Business Expansion Across Multiple Lines of Business

As consumer preferences and content discovery methods evolve, the entertainment industry increasingly relies on its ancillary consumer-facing ventures to establish connections between content and audiences. Whether the goal is brand development, exploring new revenue streams, or enhancing consumer engagement, abundant brand-building opportunities emerge across various consumer touch points.

Consumer Products

The diverse consumer products sector spans more than 20 categories, with apparel, toys, and fashion accessories accounting for over 35% of the market. While category demand may fluctuate annually, licensing opportunities extend across various domains, ranging from gifts and sporting goods to pet products, casino gaming, and lottery cards. At M²G, our expertise is poised to navigate and identify the most promising properties, brands, and category opportunities in this dynamic landscape.

Interactive Games

Video gaming properties have significantly boosted the Entertainment segment as gaming culture expands its influence across diverse age groups within the sector. Fan communities are actively seeking reasons and avenues to connect and unite. This dynamic presents opportunities for licensed video game products showcasing gaming intellectual properties. The interactive games business spans various platforms, encompassing console/PC, mobile, in-game integrations, casino online & social slots, VR/AR, and voice games.

Interactive Games

Video gaming properties have significantly boosted the Entertainment segment as gaming culture expands its influence across diverse age groups within the sector. Fan communities are actively seeking reasons and avenues to connect and unite. This dynamic presents opportunities for licensed video game products showcasing gaming intellectual properties. The interactive games business spans various platforms, encompassing console/PC, mobile, in-game integrations, casino online & social slots, VR/AR, and voice games.

Licensed Media & Advertising

As new technologies rapidly emerge and the entertainment landscape evolves, the digital landscape presents novel licensing prospects for leveraging intellectual properties in diverse avenues such as advertising campaigns, film and television production, and digital content platforms. Branding opportunities encompass a wide array, including content clips, stills, character recreations, exhibitions, book & education tie-ins, events, digital collectibles & personalization, NFTs, podcasts, and beyond.

Location Based Entertainment

Location-Based Entertainment (LBE) stands out as one of the rapidly expanding ancillary businesses for entertainment studios. Beyond generating revenue, its allure lies in immersive storytelling, captivating consumers as they delve into unique worlds. The LBE business comprises four primary segments: destinations, attractions, live events, and retail dining and hospitality. Each segment unfolds numerous category opportunities, all offering potential for an entertainment property license. Branding opportunities encompass a broad-spectrum including theme parks, indoor entertainment centers, 4D/VR experiences, traveling exhibitions, land-based tours, dining and retail outlets.

Location Based Entertainment

Location-Based Entertainment (LBE) stands out as one of the rapidly expanding ancillary businesses for entertainment studios. Beyond generating revenue, its allure lies in immersive storytelling, captivating consumers as they delve into unique worlds. The LBE business comprises four primary segments: destinations, attractions, live events, and retail dining and hospitality. Each segment unfolds numerous category opportunities, all offering potential for an entertainment property license. Branding opportunities encompass a broad-spectrum including theme parks, indoor entertainment centers, 4D/VR experiences, traveling exhibitions, land-based tours, dining and retail outlets.

Past Clients

Team

Robert Marick

Robert Marick

M²G’s Principal, Robert Marick, stands as a seasoned global executive with a remarkable track record of success as a General Manager, specializing in orchestrating and optimizing global business operations. His extensive expertise spans key functions such as brand management, marketing, sales, creative, finance, and business development. With a proven history of accomplishments, Robert has contributed significantly to Fortune 100 companies, including Amazon MGM Studios & Prime Video, Warner Bros. Discovery, Disney & Fox Entertainment and Mattel Toys.

Robert’s diverse experience extends beyond traditional boundaries, encompassing various industries such as media & entertainment, consumer packaged goods, location & live-based entertainment, music and home entertainment.

Well-connected in the entertainment licensing industry, Robert has forged strong relationships across toys, apparel, publishing, location-based entertainment, video games, digital products, and licensed media & advertising. M²G leverages this extensive network, providing access to a vast portfolio of expertise spanning multiple business functions, product categories, and manufacturers. Robert’s ability to curate a team of experts tailored to clients’ needs ensures a seamless journey from project inception to execution, offering the best possible fit for their objectives. Companies and brands that Robert has been involved with throughout his career include:

Contact

M2G: Marick Management Group, Inc.

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